Spreading Smiles with LINDT HELLO

This World Smile Day, LINDT HELLO is hitting the streets of Cape Town and Jozi in support of a special cause. On the 6th of October, a group of ardent Instagrammers with join DJ Fix and Maps Maponyane for a celebration of what makes South Africa’s cities so sweet, with all proceeds going to the Smile Foundation.


As our Instagrammers take to the streets, armed with plenty of LINDT HELLO EMOTIs, the public will be called upon to get involved, and to spread the sweetness of this special day far and wide. For every picture shared by our group of ‘grammers and social media lovers alike, LINDT will donate R10 to the Smile Foundation, which works with 10 academic hospitals around the country to put smiles back on childrens’ faces using corrective facial reconstruction techniques.


We invite you to get involved in this wonderful cause, and to share pictures of what makes YOU smile in your city using the #LindtHELLOSmile hashtag - all it takes is a tweet or a post to make a difference. Social media shy? No problem. For every HELLO product you buy at any of our Chocolate Boutiques, we’ll also donate an additional R2 towards the Smile Foundation.


Make sure to spread your smile this World Smile Day, and put your sweet tooth to good use.